Louis Vuitton Is Dropping a New Fragrance Because It’s Hot

With Pharrell’s tenure at Louis Vuitton now at a year and some change, a figurative sense of fresh air has swept through —but it’s literal now.

That’s right, there’s a new fragrance in town, and it’s for lovers. On that note, it’s also for summer. LVERS is Louis Vuitton’s latest fragrance since Pacific Chill, discounting anything from its Pure Perfumes collection, and it could be a great addition to your seasonal lineup.

Concocted by Jacques Cavallier-Belletrud, the brand’s master in-house perfumer, his latest offering channels, “the theme of sunlight that lit up Pharrell’s debut show.” Hard to put a finger on? Perhaps, but if anyone can make the metaphoric smellable, it’s Belletrud. As zesty top notes of bergamot and galbanum transition into the lively scent of ginger, its outdoorsy finish comes to light through cedarwood and sandalwood.

And, somewhat like Belletrud, this isn’t Skateboard P’s first foray in the olfactory space, who released Girl in 2014 alongside perfumer Antoine Lee. The unisex option, introduced in tandem with his album of the same name, embraces a greater sense of ambiguity than his relatively straightforward LV debut. Still, it’s needless to say that LVERS serves as a safe starting point.

Aroma aside, Pharrell’s design team crafted two accessories to help you parade your shining new bottle around. The fragrance trunk and travel case feature LV’s relatively new Damoflage design, a pixelated spin on the fashion house’s timeless Damier motif. Pharrell also introduced this green-hued print in the aforementioned runway show, which mused the scent—a nice full-circle moment.

Louis Vuitton’s latest fragrance, LVERS, will be available in stores and online starting June 19th.