25 of the Best Zara Early Winter Buys for 2026

After more than 10 years working in the fashion industry, I’ve become pretty adept at spotting the high-street pieces that can pass for designer, and, like it or not, Zara is often where the really good finds are hiding. The trick is getting there before everyone else does.

With the new season front of mind, my fellow Who What Wear editors and I are already keeping a close eye on the retailer’s new-in section, looking beyond the transitional buys and towards the pieces that will earn their keep when temperatures really drop. Think beautifully cut wool coats, leather trousers that instantly elevate an outfit, knee-high boots that work with practically everything and those cosy finishing touches that make winter dressing feel considered rather than purely functional. These are the hardworking investments that can make even your most basic jeans-and-knitwear combination look much more expensive.