San Francisco Mayor-elect Daniel Lurie taps business leaders for help

San Francisco’s Mayor-elect Daniel Lurie has begun tapping tech heavyweights and business leaders to help with his goal of overhauling the city’s image. His transition team includes OpenAI CEO Sam Altman and former Twitter CFO Ned Segal.

Lurie, a centrist Democrat and Levi Strauss heir, ousted incumbent London Breed in a closely-watched race and will step into the role in 2025. San Francisco-based companies need to invest in the city and commit to their communities, Lurie told CNBC in an interview. He named both Visa and Salesforce as models for this “two-way street.”

“I’ve had great conversations with Sam Altman,” Lurie said. “He wants to put down roots here in San Francisco. We want to lean into being the home of AI, which we are, and I will continue to invest in that.”

The city can’t have all its eggs in one basket and needs to expand into other business sectors as well, Lurie said.

“We will go recruit companies from all sectors to come back to San Francisco,” Lurie said. “Whether it’s healthcare, whether it’s technology [or] whether it’s arts and culture, we want to be the number-one spot for business again in this country.”

Lurie, who founded the homelessness nonprofit Tipping Point, has plans that include declaring a state of emergency over the fentanyl crisis on day one in office and a previously disclosed proposal to build 1,500 shelter beds within his first six months in office. A fully-staffed police department and 911 dispatch office will be necessary to help bring businesses and workers back to the city, Lurie said.

“We need to make sure we get our behavioral health crisis under control, which means we need to build more mental health and drug treatment beds,” Lurie said. “We have to get people off the streets. We have to do that compassionately, but we also have to send a message — and we are — to the country and to the world that San Francisco is no longer a place that you come to deal drugs or to do drugs or to sleep on our streets.”

Lurie added, “We didn’t get into this overnight, and it won’t be fixed overnight.”

Part of the solution he envisions will be bringing workers back to offices, modeling that goal with his administration. Lurie says his team will be in five days a week, and he hopes that the administration’s work in cleaning up streets will entice others to do the same. More affordable housing will also be a priority to ensure workers can afford to live in the city, he said.

He’s also hopeful that future events the city will host in the next year and a half — from the JPMorgan Healthcare Conference to the 2025 NBA All-Star Game and Super Bowl LX in 2026 — will help invigorate the city.

“I’ve talked to Jamie Dimon,” Lurie said. “I talked to the commissioner of the NBA. They all want San Francisco to come back.”

Lurie’s election is part of a wider trend in the state of moving to the right of progressive policies and leaders of the past. More conservative district attorneys were voted into office in major counties, including Nathan Hochman in Los Angeles, while Alameda county District Attorney Pamela Price and Oakland Mayor Sheng Thao faced successful recalls. California voters also adopted a proposition that increases penalties for certain drug and theft crimes while rebuffing a measure to raise the state’s minimum wage to $18 an hour. Up and down the state, voters’ focus was on the economy, according to polling from the Public Policy Institute of California, which found the economy, cost of living and inflation were the key issues for 35 percent of voters this cycle . 

“In some ways it’s remarkable that California remained as much of a blue state and Democratic stronghold as it is considering the way people were feeling about their own financial circumstances, especially compared to four years ago,” Mark Baldassare, PPIC’s survey director, said.

This comes as California Gov. Gavin Newsom has convened a special legislative session next week in an effort to prepare the state and safeguard policies around climate change, reproductive rights and more ahead of President-elect Donald Trump’s return to the White House in January.

Lurie told CNBC that he disputes the “shift to the right” narrative in the city, adding that his biggest challenge will be combatting the cynicism around what San Francisco has become.

“What we have done in San Francisco is get back to common sense with this election,” Lurie said. “It’s about getting results for the people of San Francisco — allowing people to struggle and die in our streets is not progressive.”